Another project of Unlock Democracy

The UK 2010 General Election version had over a million unique users’ complete 1.2 million surveys, with millions more page hits recorded.

Our Vote Match user survey found that.

  • 99.4% of users found the site to be very or somewhat easy to use
  • 75.3% were more aware of the policy differences between the parties after using the quiz
  • 57% of users sought out more information about politics after taking the quiz.
  • 12.7% of users changed their minds as to who to vote for on the basis of their result.
  • 1 in 20 people surveyed (4.5%) said that they voted as a direct consequence of using the quiz.

In the past year Unlock Democracy has continued to pilot Vote Match for internal elections with great success. We have recently completed 13 University Student Union elections, as well as versions for the 2012 United States Republican Primaries, the Spanish General Election (in association with MSN), the Irish General Election, and a 2010 Labour leadership version (in association with The Guardian).

Vote Match is based on StemWijzer, developed by the Institute for Political Participation in the Netherlands. Originally a paper-based quiz started in 1988, one in three Dutch voters used StemWijzer in the run up to the 2006 Parliamentary elections. The German Wahl-O-Mat was used by one in five voters in the run up to the 2005 Parliamentary elections.